A new round of home revolution opens, service has become the core competitiveness
Release time:
2023-08-08
As the home furnishing industry gradually matures and the degree of product standardization continues to increase, the layout advantages of head enterprises in channels, products, cross-border competition and other fields are gradually highlighted, and the Matthew effect of the industry is initially emerging.
1. home service industry, not stop at installation?
Home industry is moving from the channel era to the service era. In the early stage of industry development, enterprise competition mainly focused on manufacturing, and household enterprises paid more attention to product quality, product design, category quantity, production capacity, production efficiency and other factors. After decades of development, China's home furnishing industry has gradually enriched product types, and the phenomenon of product homogeneity has increased. The industry has turned into a channel era. Enterprises with obvious advantages in distributors, home improvement, real estate and other channels have led the industry.
In recent years, under the trend of consumption upgrading, the industry cycle has crossed from the channel era to the service era, testing the comprehensive strength of enterprises. Among them, service power is the key for enterprises to gain comparative advantages, including home improvement design, delivery speed, logistics capacity, installation capacity, after-sales capacity and so on.
The middle is manufacturing, and the left and right ends are R & D design and brand service. In the industrial chain, the most valuable areas are concentrated at both ends, that is, R & D design and brand services. In order to increase added value, enterprises will continue to move to both ends to achieve sustainable development and sustainable management.
Looking at the entire industrial chain, from the perspective of business model, industrial transformation, informatization and other means can be copied. The gap between brands is mainly services that cannot be copied.
As the sales territory and the span of home users increase, more and more enterprises adopt a light operation mode and rely on third-party service platforms to strengthen their service capabilities to achieve the effect of 1 1>2.
For home furnishing enterprises, a professional and reliable service platform can not only provide high-quality service supply, but also rely on coverage and service power to help enterprises attract customers, establish a good brand reputation, and thus increase market share. As the "smile curve" presents, differentiated services bring a premium to the brand, and increased investment will bring higher added value.
On the one hand, the home service industry goes hand in hand with the upstream home market, the importance of service is becoming increasingly prominent, and the home service platform has become a strong backing for home enterprises; on the other hand, the door-to-door economy is developing rapidly, and the various service demands force the home service industry to transform and upgrade, providing more diversified, convenient and quality services.
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